Prosperous Photographer
Shares

Does Common Advice On Pricing For Photographers Do More Harm Than Good?

The other day I recorded a video about the common advice on pricing for photographers and why it's doing more harm than good in many cases.

Pricing strategies for photographers shouldn't be a one size fits all thing. It depends very much on what phase your photography business is in, and therefore your current objectives.

When your business is just getting off the ground your objective should be momentum over out and out profit. Yet photographers, especially those at the beginning of their journey are told to base their pricing around profit, in particular on Cost Of Goods Sold (COGS).

For a few at the beginning of their photography business, this method of pricing does work, but I see far more whom it holds back.

Doubt me? Here are the words of one photographer after watching this:

Can't thank you enough for this, Louise. I feel like I've just had a massive revelation and I can now see clearly what I've been doing this year. Or, rather, why I've not been doing.

Ever since I changed my pricing last November, I've felt exceedingly uncomfortable with it. Logically I knew it was a good pricing system, but thinking about it now with what you said in the video on mind, I just didn't feel ready.

I think my actual photographs are okay, but I don't feel I'm nearly practised or experienced enough in dealing with clients or providing a the level of service to them that I aspire to provide – and WILL provide, in time.

I am no way yet equipped or experienced enough to deal with a big enough range of things that could be thrown at me in a session. So I've subconsciously felt like a complete fraud all year which has been a MASSIVE blocker in promoting myself…

Because after all, the stakes are higher when the prices are higher. And I'm just not ready for that.

I feel as though this year I've been over-promising and panicking about how the hell I can deliver. Which has put me off getting myself in the position where I have to.

I feel that everything you said in that video is applicable to me and it feels a humongous weight off my mind to have figured out what's been blocking me and to know what to change.

I really, really want to get work in, but I don't want to be stressed out to the max about it and crapping myself that since I'm charging prices higher than I feel comfortable with, I need to deliver what I don't yet feel capable of. Honestly can't thank you enough for that video – it's an epiphany.

Can't thank you enough for this, Louise. I feel like I've just had a massive revelation and I can now see clearly what I've been doing this year. Or, rather, why I've not been doing.

Ever since I changed my pricing last November from the bundles of digitals, I've felt exceedingly uncomfortable with it. Logically I knew it was a good pricing system you helped me create, but thinking about it now with what you said in the video on mind, I just didn't feel ready.

I think my actual photographs are okay, but I don't feel I'm nearly practised or experienced enough in dealing with clients or providing the level of service to them that I aspire to provide – and WILL provide, in time. I am no way yet equipped or experienced enough to deal with a big enough range of things that could be thrown at me in a session.

So I've subconsciously felt like a complete fraud all year which has been a MASSIVE blocker in promoting myself… Because after all, the stakes are higher when the prices are higher. And I'm just not ready for that.

Watch the video below to find out more about pricing for photographers…

 

The Pricing Advice That Could Be Costing You A Small Fortune

Is this costing your photography business?

Click to Watch Now >

Comment below and let me know your thoughts on pricing for photographers…

About the Author Louise Beattie

Louise Beattie is founder of the Prosperous Photographer. When she isn’t helping photographers fill their diary with clients by transforming their website from a pretty "brochure" to a hard working lead and client generating machine, Louise loves time playing with her dogs, MotoGP and watching The West Wing (again). She also likes to geek out about business and marketing.

follow me on:

Leave a Comment: