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7 Steps To Creating A Successful Photography Business

7 Steps to Creating a Successful Photography Business

Have you ever felt that creating a successful photography business shouldn’t be as hard as it often seems?

That there must be a better way of doing things than working crazy hours, trying to implement what others have done but it never quite seems to fit you and your business?

I know that I felt that way like there was a missing piece to the puzzle. That the income and lifestyle I deserved was being held back from me.

But it wasn’t until I realised that…

… although it wasn’t my fault that the Uncle Bob’s and the spray and pray photographers had 0ver-run the market…

it was my responsibility to do something about it.

Just like it is your responsibility too.

I can’t imagine how many clients you’ve already missed out on impacting with your photography business…

… How many dollars have escaped you because YOU were not seen as the trusted “must-book” photographer in your market.

But it doesn’t have to be that way, not anymore.

 

7 Steps…

There are 7 steps to booking more clients in your photography business without competing on price in a crowded market:

Step 1: Identify and understand your Perfect Client

Step 2: Create a message that resonates with and motivates your target market – by answering 5 simple questions.

Step 3: Create a Signature Service that demonstrates your value and stands out in a crowded market.

Step 4: Structure your pricing in a way that increases sales and profits.

Step 5: Grow your audience with a Perfect Invitation.

Step 6: Nurture that audience into raving fans and clients – without hard-selling or high-pressure tactics.

Step 7: Be seen everywhere that your prospects are, drawing targeted prospects into this powerful system that works on autopilot.

 

I’m willing to bet that if you’re not getting:

  • Consistent leads every single week or
  • You’re failing to convert leads into clients you love to photograph and who value your work…

Then you’re either missing some of the 7 steps, or you’re not doing them properly in your photography business.

About the Author Louise Beattie

Louise Beattie is founder of the Prosperous Photographer. When she isn’t helping photographers fill their diary with clients by transforming their website from a pretty "brochure" to a hard working lead and client generating machine, Louise loves time playing with her dogs, MotoGP and watching The West Wing (again). She also likes to geek out about business and marketing.

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