The 7 Step Client Attraction Plan

The Simplest Way To Attract More Photography Clients In A Crowded Market And Avoid Being Compared On Price

​Did you know that revenue for photographers in the US is reported to be $10 billion a year?*

And that in the UK photography is a £2 billion a year industry, with the largest segment being wedding photography?*

Yet of the 185,507 photography businesses in the US, 40% of revenue is generated by just the 50 largest companies?

But it doesn’t end there – in a UK survey only 61% of professional photographers reported that 100% of their income came from photography and 39% of those who described themselves as professional photographers also had a separate earned income. 


Is it any wonder that you are struggling to create the photography business that you dreamed of?

Many clients place price above quality and amateur photographers charge lower prices because they are subsidised by a job. No surprise then that many photographers are feeling tired and frustrated, to the point of giving it all up – because they’ve run out of money and are burnt out.

In one survey only the top 19% of photographers said they made a profit of £30,000 or more. 29% said that their profit was between £1 and £10,000 with a shocking 16% saying that they did not even make a profit in 2009.

And it is even worse for female photographers as 24% made either a loss or zero profit.

And it seems that not a lot has changed since then.

Where are you on the Prosperous Photographer Roadmap?

Where are you on the Prosperous Photographer Roadmap?

Myth no. 1 – You Can’t Make A Living At Photography Anymore

We see it everywhere, photographer’s saying you can’t succeed in photography anymore, the market is saturated with photographers undercutting each other, just about giving away the digital files, and it’s killing the market.

Tell that to the thousands of photographers making £ /$ 100,000, 200,000, 300,000 and more a year a year.

In the US the photography industry is worth $10bn a year.

In the UK it is a £2bn a year industry, with the largest segment being wedding photography.

If you know how to run and market a business you absolutely can make money at photography.

Myth no. 2 – People Don't Want To Pay Good Money For Photography 

Have you ever been to Starbucks or bought an expensive smartphone? People pay exorbitant money for things they don’t really need but want all the time.

You just need to learn how to make people want and desire your photography.

We’ve all come across people who say they have no money but spend a small fortune on cigarettes and alcohol, or a satellite TV subscription and the humongous TV.

People have money for what they want, what’s important to them.

Myth no. 3 – You Can't Make Money In my Market, The Economy Is Down The Tubes

If you’re struggling to get clients as a photographer, the reason has nothing to do with the economy, people’s buying habits, the saturated market or your competition.

Photographers grow photography businesses in recessions, photographers achieve record bookings and sales in a recession. Sal Cincotta is a great example of this.

He started his photography business in 2006, focusing on wedding and senior photography in the Chicago, St Louis and New York area and quickly turned it into a 7 figure studio, despite the Financial Crisis that began shortly after in 2007. He looked at his market, worked out how to stand out and followed a strategy that fit his game plan. Now he is one of the most sought after professional photographers in the world. Photographing everyone from the President of the United States, President Obama and First Lady, Michelle Obama, to local sports celebrities and worldwide internet sensations.

You CAN make money in any market and in any economy.

This is as true for photographers as it is for any industry.

I bought the 2017 Photography Business and Marketing Bundle (with products from Sue Bryce, Susan Stripling, Joel Grimes, Sandy Puc, Sarah Petty, Lori Nordstrom and many more) and I think the 7 Step Client Attraction Plan is one of the best teaching about branding / marketing among all the materials in the bundle.

Iwona Tiana 
Photographer

Don't Make The Mistake That I Made

It’s no good putting a website out there and hoping clients will be drawn in.

Trust me, I know. I made that mistake and consequently I spent some very hard years learning my lesson.

But the good news is the secret to being successful is not complicated.

In fact it’s pretty straightforward, and the simpler you make things the easier it gets to be successful.

We have never had it better, and we’ve never had so many opportunities.

Too many people have bought into a myth that being successful as a photographer has to be difficult, that you have to struggle until you reach some magical point in the future when you all of a sudden “make it”.

The fact is, this simply isn’t true. The successful photographers in the world didn’t get there by sheer luck, nor were they predestined for success, no matter how talented they may be.

They did so by applying effective strategies to their businesses.

You have to focus on what you do, not what the competition is doing. Once you understand your market and what you can uniquely offer them you shift from being another commodity, to a market of one where you make the rules.

I'm going to show you how to create the success that you desire...

Step 1 - You Have To Stop Trying To Copy And Do Exactly What Has Worked For Other Photographers

Sounds crazy right? But think about it. Effective marketing that really works, that brings you clients, is developed around your specific market place and your specific business. It’s no use copying the big name photographers if your clients aren’t the same as theirs, or if your target market place is different. People don’t buy what they don’t want and people living in a city are going to have different wants to people living in a small town, just as the market in London is different to the market in New York, even if they appear similar.

And a part of understanding your market is understanding your ideal client. Just why is your perfect client looking for a photographer? What do they really want and how can you provide that? I will give you a hint, more often than not it isn’t photographs.

The better you understand your Perfect Client, the easier it will be to appeal to them, to reach them. Yet this is a step that so many photographers miss out which is crazy because once you do this you will be able to focus your energies on doing the things that will attract clients

Step 2 - Know Your Message

In it’s simplest form, your message is simply a statement where you tell how you help a specific group of people to achieve a certain thing in a way that is compelling and interesting. So that your audience will truly understand what you offer and what you stand for.

Your message gives you a simple and effective way to communicate what you do without sounding like every other photographer out there.

And you do this by applying the knowledge you have gathered in getting to know your Perfect Client.

This will give you a simple and effective promise that you can use to communicate what you do and help your audience truly understand what you offer, taking you from bland to compelling.

It really is that simple.

Step 3 - Show Your Value So That You Can No Longer Be Compared On Price With Other Photographers

You want to show how you deliver what your clients are looking for in a unique way, giving you significant competitive advantages and market distinction.

This is important because not only do you demonstrate your value, people will no longer be able to compare you with all the other photographers out there - instead of comparing apples with apples, your prospects will now be comparing apples with oranges and you will go from commodity to market of one. And that gives you price elasticity in your fees.

Photographers rarely do this, yet this simple step will give you a significant advantage and remove you from the saturated market of ‘me too” photographers.

Step 4 - Develop An Ascension Model and Offer Suite To Increase Sales and Profits

Simply put, you guide leads, prospects and clients through an “ascension model” and "offer suite" so that they can buy your photography services at different levels. It consists of a series of rungs or steps that your clients ascend as you develop the relationship with them.

Most photographers make the mistake of skipping the first two steps, taking prospects straight to the sales stage where they make another big mistake that costs them sales – charging the wrong prices. This is like asking someone to marry you on the first date – a very few might say yes, but when it comes down to they aren’t the kind of person that you want to be marrying!

By making a few simple changes you can bring more clients into your business and increase the value of your existing clients.

Step 5 - Offer The Perfect Invitation To Your Photography Business

This is how you bring prospects into your world so that you can create leads that you can nurture into clients cheaply and easily.

The goal of this step is simple: to turn website visitors into leads – people who have taken an action that shows they are interested in what you offer. This doesn’t make money directly, but if you use this step correctly it is very lucrative.

Think of it as an irresistible invitation that gives a specific piece of value to someone in exchange for their contact information – usually an email address.

Don't kid yourself, this is a transaction. You give them value and they give you their contact information.

More importantly --- this is your FIRST transaction with a potential client. Make it a great one!

Step 6 - Turn Website Visitors Into Enquiries & Clients With More Ease & Less Frustration

This is one of the core parts of marketing your photography business. It’s the process of moving people from unaware that they want and need your photography to loyal customer.

And with today's technology you can put this step on Autopilot so that you can spend more time photographing clients and doing the things you love.​

In fact, there are some businesses that focus the bulk of their efforts on perfecting these pathways and little else. Once you have a great product and service in place, success is most often a result of having a great system in place to nurture your leads into clients and filter out the time wasters so you don’t waste time dealing with uninterested prospects who are just kicking the tires.

Step 7 - Attract Profitable Visitors To Your Website 

Instagram. Facebook. SnapChat. Direct mail. Twitter. Local Media and Press. The number of sources for clients available to photographers is ever growing.

How do you decide which one is right for your photography business? What happens when a hot new channel like Periscope comes along, and everyone piles on? Shouldn't you go where the masses are?

So you need to create a Traffic Plan.

In it's simplest form, a Traffic Plan is a prioritised list of sources of prospects for your business.

You decide which ones are right for you and your photography business by answering a series of key questions to help you narrow down and prioritise your choices more easily.

I'm moving excitedly through the homework. I finished the client avatar, which was a fascinating process. People constantly say to create an avatar, but this is the first truly comprehensive guide I've ever seen on actually doing so. It was enlightening and I'm only on module 1!

Kim Forman

Thank you Louise, your frameworks kept me thinking I wish I had bought this before I started my photography business.

Malcom Chisvo

So Now You Know What To Do...

You have the exact 7 steps to repeatedly attract more photography clients in a crowded market and avoid being compared on price.

And if you choose to, you can go away and follow these steps.

OR if you want to avoid the trial and error, you want the best results in the quickest time you can get the 7 Step Client Attraction Plan.

Why?

Nobody actually teaches photographers a step by step plan to attract high quality clients, they just share bits here and there without sharing the complete strategy. It’s not your fault, it’s like trying to put together a 5,000 piece jigsaw without the photo of the completed puzzle on the box lid.

What is the 7 Step Client Attraction Plan?

It's a 7 step system that puts in place a system of attracting great photography clients that you love to work with on autopilot.

The Plan is divided into seven steps, each building on the previous.

You will create your personalised plan for attracting your Perfect Clients and finish with a system that guides prospects from leads to buyers so that you go from a sporadic trickle of enquiries to a flood of high quality clients who value your work on autopilot.

Here’s what you will discover as we create your customised business growth strategy.

Module 1 - Know and Attract Your Perfect Client

This step is the most important step in the whole program as it ensures that your strategy and marketing are designed for YOUR business, not some cookie cutter template that does not fit your business.

    Module 2 - Know Your Message and Develop Your Core Promise

    Your Core Promise is a simple formula to help you summarise what you offer. This will give you a simple and effective promise that you can use to communicate what you do and help your audience truly understand what you offer, taking you from bland to compelling.

      Module 3 - Show Your Value and Stand Out With A Signature Service

      Your Signature Service is how you define your product or service in a way that is unique so that you can stand out from the crowd and gain a competitive advantage.

      In the 7 Step Client Attraction Plan we use something called the Client Transformation Framework, which shows how you deliver the result your clients are looking for in a unique way, giving you significant competitive advantages and market distinction.

        Module 4 - Increase Sales and Profits With An Offer Suite

        Give your best clients the opportunity to receive more value from you at higher prices, without scaring away those who aren’t yet, or will never be, ready for your highest ticket offers.

          Module 5 - Create The Perfect Invitation To Your Photography Services

          This step is all about the first rung in your Offer Suite – the Perfect Invite. It is the first step in the journey from website visitor to valued client. A journey which when done right, can be automated to do most of the heavy lifting, so that your leads are qualified and you don’t have to waste time, money and energy dealing with people who were never going to become your clients, whilst ensuring that you attract more leads who will become great clients that you love to photograph.

            Module 6 - Turn Website Visitors into Enquiries and Clients With More Ease and Less Frustration

            Discover how to simplify and automate your marketing and lead generation process, giving you more time to do the things that you love and enjoy. This is how you turn website visitors into clients with advanced strategies so that you go from an inconsistent trickle of prospects to a steady flow of high quality clients. You will learn:

              Module 7 - The Perfect Plan To Attract Profitable Clients To Your Photography Business

              Put an end to the frustration and overwhelm of trying to be everywhere and jumping from tactic to tactic, trying to bring visitors to your website. Find the perfect way for you and your business to bring visitors to your website who are interested in and want what you have to offer. You will learn:

                The 7 Step Client Attraction Plan is amazing. It is still sinking in - I try to memorise the steps and each day I write it down from memory. I want to memorise all the information and guidelines and implement it and deliver it to my customers.

                George Novak 
                Photographer

                100% MONEY BACK GUARANTEE

                I understand that my investment is covered by your 30 day unconditional, no questions asked money back guarantee. If I am not happy in any way with the 7 Step Client Attraction Plan I just need to email client care with a copy of my receipt and I will receive a no questions asked refund.

                Create The Business You Dreamed of And Spend More Time Enjoying Photographing Clients You Love

                Now I know that a lot of people believe that you can’t earn a good living in photography these days, that the market is too full of cheap, part time photographers who aren’t charging enough to even pay for their gear let alone run a profitable business.

                I used to think that way too. I know how it feels to struggle to find clients in a market saturated with cheap photographers whose work isn’t even that good. I know how it feels to work so incredibly hard implementing everything you learned at the last expensive workshop and find that all it has done is cost you money. It truly sucks big time.

                But let me tell you the truth.

                There are lots of high 5 & 6+ figure photographers who enjoy photographing a steady flow of clients, who have fully booked calendar of clients who value their photography and are happy to pay their fees without questioning them.

                But in order to earn that good living, reach those high quality clients, you have to stop guaranteeing your failure by trying to copy other photographers.

                You need to have a strategy designed around you, your business and your market so that you can find and attract your perfect clients.

                That is why the 7 Step Client Attraction Plan is designed to guide you through creating a client attraction strategy that fits you, your business, your market.

                There are no cookie cutter templates for you to try and squeeze your business into, like trying to squeeze a size 8 foot into a size 3 shoe. We all know that doesn’t work.

                Instead it empowers you to create a strategy designed for you and your business in your market. Instead of templates there are foundations for you to build your success upon, frameworks that you can use to “hang your business off” giving you the structure you need.

                Once you have a strategy designed for you then everything else falls into place.

                You will know how to market to and attract your ideal clients, how to nurture them into becoming lifetime clients who send you more clients.

                You will have the business you dreamed of and spend more time enjoying photographing clients you love.

                For just $500 you get lifetime access to the 7 Step Client Attraction Plan and all future updates. And if you prefer, there is a payment plan available too.

                So if you are tired of the constant struggle to attract clients and create profits in your business enrol in the 7 Step Client Attraction Plan today and develop your customised strategy for attracting high quality clients who value your work.

                I can't wait to create my Core Promise in module 2. I am learning so much already! This is so exciting!

                Dorothea Rosmeisl 
                Photographer

                7 STEP CLIENT ATTRACTION PLAN

                • A powerful strategy to give you a continuous flow of clients
                • Position your photography so that you stand out in a crowd
                • Show your value and no longer be compared on price
                • Increase your profits and sales with an Offer Suite
                • Turn website visitors into clients with more ease and less frustration
                • A simple system that puts your client generation on autopilot

                3 payments of $197

                7 STEP CLIENT ATTRACTION PLAN

                Save with One Payment

                • A powerful strategy to give you a continuous flow of clients
                • Position your photography so that you stand out in a crowd
                • Show your value and no longer be compared on price
                • Increase your profits and sales with an Offer Suite
                • Turn website visitors into clients with more ease and less frustration
                • A simple system that puts your client generation on autopilot


                One payment of $500

                WHO IS THIS NOT FOR?

                Now let’s be clear, the 7 Step Client Attraction Plan is not for everyone.

                If you would rather blame circumstances for your lack of success instead of taking responsibility for your situation then this is not for you.

                If you are looking for something where you can just copy and paste a strategy without putting in the effort it takes to create a strategy designed for you and your business then this isn’t for you.

                If you think that you and your business aren’t worth an investment of $500 into a program that has the power to transform your business and fortunes, then this most definitely isn’t for you.

                Now let’s be totally honest here. There are going to be parts of the program that will stretch you. It will require some, take you out of your comfort zone. And most photographers aren’t prepared to put in that effort. Go that extra mile. Even for just a short period of time.

                And that’s why success comes even more easily to those that are prepared to put in that effort. Do the work. But believe me, that bit of work and effort will reward you time and time again.

                THIS IS FOR YOU IF...

                If you are tired of struggling to get clients and want a simple and repeatable way of booking more clients.

                You have tried implanting the various tactics taught by the rock star photographers that have gotten you nowhere and now you are ready for a strategy to grow your business.

                You are overwhelmed by all the different ways there are to market your photography.

                You are looking for proven and tested methods to take your business from surviving to thriving.

                You want a solution that fits you and your business, not a one size fits all method that you have to try and shoehorn your business into.

                And remember, just booking one extra client as a result of this program will more than repay you your investment. Can you afford not to enrol in the 7 Step Client Attraction Plan?

                It doesn't matter what I say, it's what your fellow photographers think that counts... Here's what a few have to say about working with me and my programs...

                The Program Doesn’t Chase Any Quick Shortcut Fixes, It’s Building For The Future

                A serious amount of knowledge has been passed on in proper and methodical trainings. The program doesn’t chase any quick shortcut fixes, its building for the future. You have gone above expectations on numerous times and really do care about the people you work with. I really wish I’d known about you 3 years ago when I signed up elsewhere. The more I see and learn with you the more I wonder what did I spend 8.4k on over 2 years and get very little in comparison.

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                Paul Swift
                Photographer

                Ability To See The Big Picture And Convey It In A Simple, Effective Way

                Louise was a huge help in bringing focus the Why (vs. the What) of my photography. Her ability to see the big picture and convey it in a simple, effective way made it easy for me to instantly apply her input into improving my marketing / promotional materials. Louise is also such a pleasure to interact with while being generous with her time, energy, experience, and input. I could feel how much she enjoys photography and what a reward it is for her to be of service to both the craft and to the people like her who are drawn to it. I definitely recommend Louise to anyone looking to take things to the next level.

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                Robert Bengtson
                Photographer

                Having Worked Through The First Few Modules Of Your Program The Floodgates Are Open

                Very pleased at how things are going your secret sauce is starting to rub off. Been struggling for ages on how to specialise in everything we do but I think we’ve cracked that to. Am currently in middle of building content for long over-due website replacement and been suffering from ‘writers block’ for sometime, but having worked through the first few modules of your program the floodgates are open.

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                Doug Brown
                Photographer

                This Is The First Truly Comprehensive Guide I’ve Seen On Actually Doing So

                I finished the client avatar, which was a fascinating process. People constantly say to create an avatar, but this is the first truly comprehensive guide I’ve seen on actually doing so. Thank you for that. It was difficult l, but enlightening. I know it will be a huge help.

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                Kim Forman
                Photographer

                I Honestly Think This Is Top Quality and Will Be Much More Helpful Than Much Of What Is Out There!

                I meant it when I said the materials are great. I have done a LOT of education, much of it from ‘big names’ and I honestly think this is truly top quality and will be much more helpful than much of what is out there!

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                Jen Moore
                Photographer

                This Is Amazing. It’s Still Sinking In…

                This is amazing. It is still sinking in – I try to memorise the steps and each day I write it down from memory. I want to memorise all the information and guidelines and implement it and deliver it to my customers.

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                George Novak
                Photographer

                The Business Training Courses I’ve Gotten Have Never Ever Taught Me This

                Live I’ve mentioned before I wish I found this course about 4 years ago. The business training courses I’ve gotten have never ever taught me this.

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                Darren George
                Photographer

                I Wish I Had Bought This Before Starting My Photography Business

                Thank you Louise, your frameworks kept me thinking I wish I had bought this before starting my photography business.

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                Malvern Chisvo
                Photographer

                I Have Really Had An Increase In Bookings

                I do know that since I have started this program, I have really had an increase in bookings. They know what to expect from my work. Thank you again.

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                Pam Clapp
                Photographer

                No Flannel, No Hyperbole, No Gushing

                I can’t recommend this program highly enough. Oh, and I also love the fact there’s no flannel, no hyperbole, no gushing. Just friendly, encouraging, logical, matter-of-factness (is that a word?) which explains everything you need to know.

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                Donna Green
                Photographer

                Has The Ability To Cut To The Heart Of The Matter & See What Each Different Business Needs To Make It Successful. My Business Has Moved Forward With More Traction & Focus In The Last 6 Months Than In The 2 Years Previously

                Louise is a phenomenal mentor, the knowledge and focus she has brought not only to my business, but to the way I see my business is brilliant. I have never come across anyone who gives knowledge so freely and comprehensively. She has an ability to cut to the heart of the matter and see what each different business needs to make it successful. My business has moved forward with more traction and focus in the last 6 months than in the 2 years previously. I highly recommend working with Louise; even one phone call will make a difference to moving your business forward. She is very knowledgable, helpful and inspiring.

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                Hemma Mason
                Photographer

                Before I Worked With Louise I Felt Very Rudderless Switching Tactics Constantly With No Real Idea Of What I Wanted Or Where I Wanted To End Up”

                Before I worked with Louise I felt very rudderless switching tactics constantly with no real idea of what I wanted or where I wanted to end up. Just knew I wanted new clients! Working with Louise keeps me focussed and on task – I am very easily distracted. I really like this style of working with someone as it is like having your own marketing mentor on hand. Louise always responds promptly and with great advice/recommendations and next steps, keeping me on the right path when need be. Louise has definitely helped me to get more focused and strategic and Iwould highly recommend working with Louise if you are needing business or marketing help – and who doesn’t?

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                Gerri Campbell
                Photographer

                Want Results Like These?

                A serious amount of knowledge has been passed on in proper and methodical trainings. The program doesn't chase any quick shortcut fixes, its building for the future. You have gone above expectations on numerous times and really do care about the people you work with. I really wish I'd known about you 3 years ago when I signed up elsewhere.

                Paul Swift 
                Photographer

                7 STEP CLIENT ATTRACTION PLAN

                • A powerful strategy to give you a continuous flow of clients
                • Position your photography so that you stand out in a crowd
                • Show your value and no longer be compared on price
                • Increase your profits and sales with an Offer Suite
                • Turn website visitors into clients with more ease and less frustration
                • A simple system that puts your client generation on autopilot

                3 payments of $197

                7 STEP CLIENT ATTRACTION PLAN

                Save with One Payment

                • A powerful strategy to give you a continuous flow of clients
                • Position your photography so that you stand out in a crowd
                • Show your value and no longer be compared on price
                • Increase your profits and sales with an Offer Suite
                • Turn website visitors into clients with more ease and less frustration
                • A simple system that puts your client generation on autopilot


                One payment of $500

                FAQ's

                How is the 7 Step Client Attraction Plan delivered?

                I don't have time for long lessons or videos:

                What if I have questions, or I don't understand something?

                What if life gets in the way and I get behind in the program?

                How is the 7 Step Client Attraction Plan different from other photography business courses?

                Will this work for me?

                I specialise in an obscure niche of photography, will it work for me?

                But if it doesn’t work for me, can I get my money back?

                Louise is a phenomenal mentor, the knowledge and focus she has brought not only to my business, but to the way I see my business is brilliant. I have never come across anyone who gives knowledge so freely and comprehensively. My business has moved forward with more traction and focus in the last 6 months than in the 2 years previously. I highly recommend working with Louise, she is very knowledgable, helpful and inspiring.

                Hemma Mason 
                Photographer

                Get Started Now

                7 STEP CLIENT ATTRACTION PLAN

                • A powerful strategy to give you a continuous flow of clients
                • Position your photography so that you stand out in a crowd
                • Show your value and no longer be compared on price
                • Increase your profits and sales with an Offer Suite
                • Turn website visitors into clients with more ease and less frustration
                • A simple system that puts your client generation on autopilot

                3 payments of $197

                7 STEP CLIENT ATTRACTION PLAN

                Save with One Payment

                • A powerful strategy to give you a continuous flow of clients
                • Position your photography so that you stand out in a crowd
                • Show your value and no longer be compared on price
                • Increase your profits and sales with an Offer Suite
                • Turn website visitors into clients with more ease and less frustration
                • A simple system that puts your client generation on autopilot

                A 45% saving with

                One payment of $500

                If you want to photograph more clients who value your work so that you can create the photography business of your vision, with more ease and less overwhelm the Prosperous Photographer Academy can help you.

                But if you want to carry on as you are, wondering why nothing changes, why you struggle to get clients when photographers half as good as you always seem to have loads of work, and people say that you cost too much then ignore this.

                Carry on doing just what you are doing.

                The choice is yours, which will it be?

                100% MONEY BACK GUARANTEE

                I understand that my investment is covered by your 30 day unconditional, no questions asked money back guarantee. If I am not happy in any way with the 7 Step Client Attraction Plan I just need to email client care with a copy of my receipt and I will receive a no questions asked refund.

                I would highly recommend working with Louise if you are needing business and marketing help . She will get you on the right path and steer you through the whole process.

                Gerri Campbell 
                Photographer

                You won't find a better photography business coach. The systems and modules are designed brilliantly so that you are guided through them without getting confused. Louise has an ability to bring into focus what needs to be achieved and portray it in a simple and effective manner.

                Paul Swift 
                Photographer                 

                * Facts and figures from Ibis World Market Reports, First Research and British Photographic Council Industry Survey

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